4 Must-Do's for Effective Social Media Marketing.
A lot of businesses do social media marketing wrong. They hear everyone suggesting, “You must have a social media presence,” but what social media marketing entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes.
Just like with traditional channels such as television commercials, radio spots/commercials and print ads, your results are going to be minimal at best if you broadcast your message to the wrong audience.
Below are 4 must-Do's of social media marketing.
1 - Listen to your customers.
“The only way you are going to know what your customers want is by listening to what they have to say. It’s important that you use your social media platforms as an extension of your customer service. More customers are going to voice their opinion on social media than via email or over the phone,”
When you listen to your audience, you open the door to other opportunities as well.
2 - Engage with and delight your audience.
“It’s one thing to fill up your social media feed with posts, but it’s another thing to actively engage with your audience and turn them into satisfied customers. I see a lot of small business owners posting a couple times a day, thinking that they are doing the right thing when it comes to social media marketing. You can’t just post and walk away. If you do that, you are missing prime opportunities to engage with your audience and convert them,”
Engaging your followers allows you to uncover problems or issues other customers might be experiencing as well. Then, you can be proactive and address those issues quickly before they turn into fires that are difficult to put out. When your communication lines are always open, you will often discover problematic situations before they spiral out of control.
3 - Don’t spread yourself too thin.
It’s nearly impossible -- and almost always ineffective -- to be active on every single social media platform. I always suggest new brands should start with two or three social media platforms they are certain their target audience is active on. Master those, and then expand your social reach as the business grows and more effort can be allocated to additional social platforms.
4 - Track and measure everything.
“You will never run a successful social media marketing campaign if you don’t measure your results. It’s important that you lay out clear goals with benchmarks that allow you to determine whether or not your social effort is paying off. The data you collect and analyze can then be used to make changes to your campaign. You must be willing to constantly optimize and test your efforts if you want to develop a truly successful campaign,”
It doesn’t matter if you are working with a 2000 naira daily social media budget or six figures. The objective is the same -- put your message in front of the correct audience and trigger engagement. In order to do that, you need to track and measure everything.